The consumer experience In Store must be fun and groundbreaking. The creation of a full immersive connected house space inside a huge Retail Store where you can interact with multiple devices. On the other side a a game experience inside a Brand shop where the consumer get to know about products by completing tasks and quiz along stages. All these using new technologies to make the experiences seamless to the users.
proDUCT manager and concept: Danilo Costabile
Client: Samsung
