The new visual identity of HBT – Handmade Brazilian Tobacco translates the brand's artisanal essence into a sophisticated, contemporary, and highly recognizable Graphic Design System, consolidated in a brand book that guides all its language and applications. The logo redesign balances tradition and modernity, with refined typography and solid construction, while the set of icons was developed to clearly and elegantly communicate the attributes of the product and the brand. The color palette emphasizes natural and earthy tones, connecting to the origin of tobacco and the manual care in its production, while ensuring versatility in different graphic pieces. The entire system was designed to create visual consistency across multiple touchpoints—from digital to physical—strengthening HBT's presence and elevating its perceived value through cohesive, authentic, and premium communication.
CONCEPT AND DESIGN: DANILO COSTABILE
CLIENTE: HBT - HANDMADE BRAZILIAN TOBACCO
