DIGITAL SIGNAGE
CATALOGS
PDV'S
CONTENTS
FAIR BOOTH
The concept and design of HBT's (Handmade Brazilian Tobacco) entire omnichannel trade marketing ecosystem were strategically conceived to seamlessly integrate all brand touchpoints with consumers, from physical to digital. The structure combines in-store experience, merchandising materials, brand activations, and digital presence, ensuring visual, narrative, and sensory consistency in every interaction. The design prioritizes a sophisticated and handcrafted language, aligned with HBT's premium positioning, while the omnichannel journey connects channels such as social media, e-commerce, events, and distributors, creating a continuous, personalized, and conversion-oriented experience, strengthening both brand recognition and commercial performance.
DIGITAL SIGNAGE + CATALOG + PDV + CONTENT + BOOTH
CONCEPT AND DESIGN: DANILO COSTABILE
CLIENT: HBT - HANDMADE BRAZILIAN TOBACCO
